John Lewicki
Vice President of International Marketing Partnerships and Business Development,John Lewicki is Senior Vice President of International Partnerships at the National Hockey League, where he helps lead the NHL’s commercial growth and partnership strategy outside North America. He is now based in Zürich as part of the League’s expanded European operation, supporting the NHL’s continued international growth across sponsorship, media and fan engagement.
John brings nearly 30 years of experience in sports and alliance marketing, having worked across the client, agency and league sides of the industry. Before joining the NHL, he led global alliance marketing at McDonald’s, overseeing major partnerships including the Olympic Games, FIFA World Cup, NFL, NHL and other leading sports properties.